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The web site states the following, "COMPLIMENT OF THE SEASON! Pls avoid words like congrats, promoting, promotion, wow, splash, yellow, congrats, https e." We noticed that the web page said " Please be informed that MTN has implemented the DO NOT DISTURBDND service for some of her subscribers." It also said " Any number subscribed to this service will not receive bulk sms messages. To check your status, text help to 2442. To unsubscribe, text Allow to 2442. PLEASE FIND PAYMENT DETAILS BELOW." The header had Cheap BulkSMS as the highest ranking optimized keyword. This keyword is followed by Bulksms, BuySMS, and Send SMS which isn't as urgent as Cheap BulkSMS. The other words mallysmsgateway.com uses is Fast SMS. customised bulksms. is included and could not be viewed by search crawlers.